IBM + Treasury Department partnership builds corporate brand
The FedExperience Transitions to Government mentioned previously on this blog is still grabbing media attention: recently discussed on NPR's Morning Edition, and referenced in several posts from the recruiter world. While career professionals frequently discuss personal branding in reference to candidates, the topic spirals back to the origin of the branding discussion - to corporations and the "brand management."
IBM generates good will from people who start a fulfilling
career in teaching or government, said Stan Litow, a former deputy chancellor for New
York City schools. "It will improve people’s view of the brand," he said. "It
is good business to operate this way." The way IBM operates on a daily basis—stressing collaboration internally and with
suppliers in a $48 billion procurement system—makes its 350,000 employees a good
source of talent for government, Litow said.
Challenges in luring people from the private sector to the government include a
lack of knowledge about federal openings and a bureaucratic hiring process. Similarly, those who have dedicated many years to military or government service are frequently at a loss for translating their experience into the personal qualities and
abilities that convey value to private employers. Transparency in the private and governmental processes will allow both sectors to attract talent in today's "talent war."
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