Career Acceleration Notes (CAN)

Comcast to buy Plaxo: Will Social Networking become "corporate?"

The Philadelphia Business Journal reported today that Comcast Interactive Media intends to buy Plaxo, the operator of an online address book and social network called Pulse.

What does this mean for those who value the social Web as a tool to:

• share ideas freely;
• build and nurture connections; and,
• experiment with innovative ideas, products, and services?

According to Ben Golub, CEO of Plaxo, here's what Comcast has in-mind:  "Comcast has an exciting vision to bring the social media experience to mainstream consumers...To help users connect with all the people they care about, across all of the devices they use, with all the media they love to consume, create, and share..."

Comcast  Comcast Interactive Media is the Internet business unit of Comcast Corporation  (NASDAQ:CMSCA,CMCSK), the nation's leading provider of cable, entertainment and communications products and services.  Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content. Some statistics about the company:

• 24.7 million cable customers
• 14.1 million high-speed Internet customers
• 5.2 million voice customers

Have you looked at your Cable-TV bill lately?  The cost of your Internet Service?  The cost of your land line or cell phone contract?  If yours is like mine, the cost has grown exponentially while the value of the service has remained fairly constant.

Now think about what you pay for social networking tools like Pulse, Facebook, LinkedIn.com, MySpace, etc?  To paraphrase George Orwell's famous line in Animal Farm, it is good and necessary for communications tools to change, but not all communications changes are good or necessary.

What do you think this acquisition will mean for users of the social Web? 

Look-out Barack, John, and Hillary - your paradigm is shifting...

The daily dose of "political gotcha" reveals the soft underbelly of the paradigm shift that is occurring in the political sphere and in society.  Those born between 1965 - 1990 are known as Gen X and Gen Y, or Generation X and Millennials: most will be eligible to vote in November 2008.  If they continue to show interest in the election, it is indeed possible that young voters will pick the next president (Jean M. Twenge).  Based on an analysis of the generations in the workforce, what can the candidates learn to evaluate their appeal to the "GenMe'ers?"

Together with my colleague, Billie Sucher, I've been preparing a presentation for the Career Management Alliance later this week. If the three candidates for President of the USA were in our audience, I'd ask them to consider the following points:
Values: 

• Millennials are likely to care about green policies, volunteerism, and social entrepreneurship, an interesting juxtaposition to their need for approval and self-centeredness.  Their Gen X older brothers/sisters are more cynical about institutions and leaders; they want to be at the cutting edge, and are willing to break some rules to achieve their goals - they have been at the vanguard of the "free agent" workforce.
• It may surprise you to learn that McCain and Ron Paul - with their individualistic and libertarian messages, have been well received by younger voters, along with Barack Obama.  Hillary Clinton's promise to return to the "peace and prosperity" of the 90's, is suspect and less appealing to this  demographic.

Clashpoints:

• Traditionalists, those born before 1945, believe that things get done right through Chain of Command. Boomers agitate for Change of Command - a chance to become the leaders; Generation X prefer Self-Command - free agency, while Millennials expect NO Command - they want to collaborate. 
• Clearly John McCain represents the best of the chain of command philosophy, but respect doesn't necessarily mean support.  While Boomers may believe their efforts to change the world in the 1960's and 1970's qualifies them for acceptance by their children, the fact is, most Boomers didn't tune-in and drop-out - they tuned-out and gave-up.  Collaboration is a new style that is promoted by the Brand called Obama - whether it can withstand the politics of "gotcha" remains to be seen...

Paradigm Shift:

• The Golden Rule, that most of us accepted while growing up, calls for us to "Do unto others as you would have them do unto you."  It assumes that we are homogeneous; it is a product of the "Melting Pot." 
• The Titanium Rule, which many GenMe'ers subscribe to, calls for us to "Do unto others, keeping their preferences in-mind."  This assumes that we are diverse; it is a product of the uni-cultural or trans-cultural point of view, a perspective that is supported by the demographic changes occurring in the USA.

Mrs. Clinton, Mr. McCain, Mr. Obama - hope to meet you in Minneapolis so we can help you "Mind the Gap."

Can Facebook grow-up without going to jail?

All things Considered, NPR's afternoon news show, featured this story today, April 7, 2008:

"Police in East Lansing, Mich., used tear gas to disperse thousands of out-of-hand partygoers near the Michigan State University campus at an event promoted as Cedar Fest on Facebook. Police are trying to determine whether the Facebook party organizers can be held accountable."

How does this news jive with the advice of business bloggers like Bob Gourley, who recently suggested that Executives should use LinkedIn and Facebook?

What will this mean for the cohort of professionals who are streaming over to the interactive Facebook from more static networking forums, like LinkedIn.com? 

Are the Facebook "natives" happy about the migration of more professional "immigrants" to the site that has been a place to plan parties, "poke" friends, and check-out fun connections? 

Should Facebook friends feel compelled to clean-up their profiles so recruiters and other professionals can use this tool as yet another way to vet candidates?   Should professionals be like rain, and go away....?

Will law enforcement authorities be able to hold Facebook members liable for the collateral damage and consequences of postings initiated through the social networking site?  Will Facebook's digital fingerprint and YouTube's video record of the event put the kibosh on the partying?  Will Facebook be able to "grow-up" without going to jail?   

Are you related to Barack Obama? Hillary Clinton? Dick Cheney? Social Networking and Genomics...

Sharing this interesting post from a loyal reader of Technology Review, the Institute's magazine about innovation that is mailed to alumni.

Emily Singer, a well-respected science & technology writer, reported on a number of start-up companies that have generated debate centered on medical applications. Apart from learning whether you are related to a Democrat or a Republican, consumers can learn about their genetic risk compared to the general population for diseases such as: Alzheimer's, diabetes, and cancer.

Feel free to contact this MIT alum/guest blogger via his e-mail address (dkatz9@alum.mit.edu) or via this blog.  Furthermore, "since you don't need a weatherman to tell which way the wind blows," see what a brilliant weatherman can do for Climatronics Corp.
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Are you related to Barack Obama?  Well, a new social networking web site offers you the possibility of finding out!  The new web site, 23andMe, offers genome-wide DNA testing directly to consumers. People who order the $999 kit send in a sample of spit and, in return, receive an analysis of nearly 600,000 genetic variations linked to disease and other factors, such as ancestry, height, and eye color.

23andMe is one of the many dynamic companies located in Mountain View, CA. This start-up is also launching a genome-sharing tool that allows people to compare their genome with those of family members, friends, and even strangers who have offered up their DNA data.  While mostly for fun right now, the company hopes to be able to collect enough data to allow statistical studies using the genetic information.

While the sharing aspect is optional, Greg Feero (chief of genomic health care at the National Human Genome Research Center in MD) has raised the bar by suggesting that this work will be more successful if we create "...a space for public participation in developing science."  Of course there are many caveats and limits involved in the analysis, gathering, and labeling of genetic data.

Perhaps you should learn more about this new application of social networking, and be careful where you spit!

Contributed by David I. Katz

Online Identity & Social Networking Tools: Nonprofit Group Hug

The Collaborative of the Suburban Chamber of Commerce has scheduled an additional session to concentrate on the power of LinkedIn.com. The initial session was well-attended and well-received. Thanks to feedback of participants and the effort of Management Consultant, Sandi Philips, the nonprofit "group's hug" will result in a follow-up session to be held on Wednesday, April 2 from 8-10am.

The agenda for the initial session included Online Identity and Social Networking for Nonprofits.  The most effective social networking tool for businesses and nonprofits, LinkedIn.com, was too large a topic to start last week; LinkedIn will dominate the discussion when we meet again at the Upper Moreland Library, Willow Grove, PA.

The first session allowed participants to share their existing knowledge and request more information re:

• Risks of Social Networking - personal and professional
• Choosing the proper tool
• Sharing information
• Preserving authenticity

These issues, and additional resources targeted to meet the strategic planning needs of nonprofits, will be covered in the next session.  Those who participated in and/or registered for the first meeting will receive new handouts via e-mail. Those who cannot attend are encourage to refer to the LinkedIn Blog  or blog with author Jason Alba (see my sidebar). Visitors may click on this link to purchase useful books on Relationship Marketing, including Jason's Facebook and LinkedIn books, directly from the publisher.

Participants who wish to share comments or ask specific questions are encouraged to do so on this blog. Those interested in attending Wednesday's program should pre-register by phoning: 215.947.4427 or via e-mail to: Karen@CareerAcceleration.net or KevinWinters@comcast.net (mention The Collaborative.) There are six seats left; please reserve early for this FREE program.

FREE: LinkedIn.com & Social Networking Seminar

Join us for a FREE interactive program to learn about the benefits of social networking for nonprofit organizations and staff.  This program is sponsored by The Collaborative, an affiliate of the Suburban Chamber of Commerce, located in Eastern Montgomery County, PA.    

The mission of The Collaborative is to develop and nurture partnerships between businesses and non-profit organizations. The program will be held at the Upper Moreland Free Library so that participants may bring their laptop computers and participate in the session via wireless Internet access. Everyone who attends and wants to join a social network will receive an invitation from the speakers. 

Our presenters are:
Karen Katz, M.Ed., CCM, of Career Acceleration Network, (CAN) LLC; and
Kevin Winters, MBA, Founder/Principal Consultant, All Seasons Web Solutions

The agenda will include: · What is "Social Networking?"
· Who engages in this type of networking?
· What are the principal forums for "Social Networking?"
· Who benefits from this type of networking?
· Why has this form of networking become popular?
· For whom is this networking effective?

After the presentation, a demonstration will follow to take participants through the LinkedIn.com site, and
· Show sample profiles
· Explain settings, preferences
· Discuss online and offline behavior, etiquette, and consequences

This event will be held Wednesday, March 26, 2008 from 8 to 10 AM at the The Upper Moreland Free Library,109 Park Avenue, Willow Grove, PA

Collaborative Roundtables are free and open to interested parties. To RSVP (requested, not required) call the Suburban Chamber at 215-657-2227. 

Network locally; Think globally, installment 2

Again I'm posting FREE or inexpensive networking opportunities in the Greater Philadelphia-area; you'll find similar calendar options throughout the country.  This calendar was extrapolated from the Philadelphia Business Journal, one of the Biz Journal regional online or print resources that belongs in the tool bag of professionals and executives.  Building personal reciprocal relationships and establishing an online identity takes precedence over attending events like these; the idea is to find authentic ways to network locally and think globally.

Business Calendar - Philadelphia Business Journal

Monday, March 10

The Consultants Guide to LinkedIn Success. 7:30-9am, Merrill Lynch, 724 W. Lancaster Ave., Wane, PA. FREE. For information & registration, call 610-993-0894

Tuesday, March 11

How to Use Success Stories to Win More Business. 7:30am, Plymouth Country Club, 846 Sandy St., Plymouth Meeting.  Sales & Marketing Executives of Philadelphia.  Cost = $25. For registration & information, call 215-396-3310

Wednesday, March 12

Your Customers have Changed...Have you? 11:30am-1pm,  PineCrest Country Club, 101 Country  Club Drive, Lansdale. North Penn Chamber of Commerce.  Cost = $20 for members; $30 for nonmembers. For information & registration, e-mail to:  info@northpenn.org

Thursday, March 13

Bouncing Back in 2008. 8-9:15am.  Lower Bucks Family YWCA, 601 S. Oxford Valley Rd., Fairless Hills. Lower Bucks County Chamber of Commerce.  FREE with advance registration.  For information & registration, send e-mail to:  chamber@lbccc.org

Career Fair. 2-7pm, Holiday Inn in West Chester, 943 S. High St., West Chester. Exton Region Chamber of Commerce. FREE.  For information & registration, call 610-363-7746

Pricing it Perfect. 11:30am-1:30pm, AstraZeneca, 690 Lee Road, Suite 100, Wayne, PA.  NAWBO (National Assoc. of Women Business Owners), Philadelphia Chapter.  Cost = $15 members; $25 nonmembers.  For information, visit www.gonawbophilly.org

Friday, March 14

Market Research 101: Focus Groups, Taste Tests and More. Noon - 1:30pm, North Penn Chamber of Commerce Board Room, 229 S. Broad St., Lansdale, PA.  FREE.  For information & registration, e-mail to: info@northpenn.org

To review the Business Calendar posted by the Philadelphia Inquirer every Monday, visit my web site:  , or go directly to the Inquirer Business section. 

Network locally; Think globally...

I have so many ideas and articles saved ...so little time to organize them into a post.  So today will be the first Monday that I will look through the weekly Business Calendar published by the Philadelphia Inquirer and share upcoming events that may be of interest to local readers.  Those in other cities should be able to find comparable listings in print and online editions of their local newspapers:

Business Calendar - Philadelphia Inquirer

Philadelphia Direct Marketing Association will hold its next monthly lunch at Maggiano's Little Italy Restaurant, 205 Mall Blvd., King of Prussia; 610-642-2616 or www.the-pdma.org. Cost is $45 for PDMA members, $60 for nonmembers. 11:30 a.m-2 p.m. Wednesday, Feb 27

How to Start and Operate a Small Business presented by the Small Business Assistance Center and Kutztown University's Small Business Development Center co-sponsored by the Chester County Chapter of SCORE (Service Corps of Retired Executives). Chester County Library, next to Exton Mall, Rt. 100 and Business Rt. 30, at 450 Exton Square Pkwy., Exton; reservations call the SBAC 610-444-1721, www.kutztownsbdc.org or www.sbacnetwork.org. $15 fee. Seating is limited. 6 p.m.-8:30 p.m. Tuesday, Mar. 4

FREE*  Orientation and Business Assessment Workshop presented by The Women's Business Development Center, 1315 Walnut St., Suite 1124; 215-790-9232 or www.womensbdc.org. Preregistration is required. 6-7:30 p.m.  Monday, March 10

How to Use Success Stories to Win More Business by Gerry Lantz, Stories That Work Inc., presented by Sales and Marketing Executives of Philadelphia. Plymouth Country Club, 846 Sandy St., Plymouth Meeting; 215-396-3310 or www.smeiphiladelphia.org. $25 first-time attendees. 7:30 a.m. Tuesday, Mar. 11

This public networking doesn't take the place of "warm" networking, but it can help to give a stalled career path new energy and connections.  Click here to assess your "Networking Quotient," a quiz developed by one of the emerging personal marketing/social networking guru's, Thom Singer. 

How can professionals and executives network authentically, without giving in to the "brand bandwagon" that it sometimes promoted in a manner that is "over the top."  Your comments and links to articles, books, etc. will be appreciated by this author and community of readers!

Go forth and network... Karen@CAN, LLC

 

Blog Marketing seminar by Jason Alba

If you like reading my posts, consider the benefits of writing your own blog to market yourself.  This is a great way to manage your online identity and establish yourself as a credible expert in your field, whatever it is. 

If you don't like to noodle around and figure it out by yourself, consider attending Jason Alba's "Blog Marketing 201-501," offered on February 26th at 6pm EST.  During the 90 minute webinar, Jason will share his "techniques and tactics."

Jason promises that the presentation is NOT geared toward those who are technically-inclined.  Techno-phobics who like to write and comment on their slice of the world are welcome to join him - cost = $24.95 payable to Jason. Register at:

http://www.jibberjobber.com/blog/ceo-training

 

'Tis the Season to light-up your online identity...

Want to shine some light on your career?  Light-up your online identity as a holiday gift to yourself. 

• Give those on your business list of connections an invitation to join your network.
• Offer recommendations to those you can wholeheartedly endorse; ask for recommendation, too.
• Take time to review the profiles of those who are in your network:
  
  • Look at their connections to find people you want to meet;
  • Do your research; ask for off-line introductions

Recruiters and employers are putting your name into "Google." What are they finding?  If the answer is nothing, you should give yourself the gift of online identity. From the Career Management Alliance newsletter, here's some statistics that may interest you:         

LinkedIn:
--#1 business networking site with 15 million active users
--4 million visitors each month and 35,00 new members daily
--Average user is approximately 39 years old
--Maintains an online resume of each user

MySpace.com:
--Reaches 39% of all adults
--110 million active users, 61 million visitors each month and 270,000 new members daily
--66% of MySpace's audience consists of people ages 25+

Facebook:
--Fastest-growing demographic in the 25+ age group with 30 million active users
--17 million visitors each month and 150,000 new members daily
--1% of all time spent on the Internet is on Facebook

This post was inspired by Chanukah, the Festival of Lights.  Hope to see you illuminated online soon.

Posted by Karen P. Katz